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Reputation Leaders is a global thought leadership consultancy delivering compelling research that
causes people to think about your brand differently. We help companies with brand positioning and
create credible thought leadership using global primary and secondary research.

What makes us different?


Our competitors
  • Generic questions – not actionable
  • Surveys of general public
  • No ability to support execution


Latest articles


New Insights on Working Millennials, by the World’s Workforce Experts

May 24, 2016 | David Lyndon

ManpowerGroup commissioned thought leadership consultancy Reputation Leaders to conduct a quantitative global study of 19,000 working Millennials and 1,500 hiring managers across 25 countries to understand what Generation Y wants now and in the future, and help individuals and organizations succeed in this new world of work. Millennials were identified as those born between 1980 and 1995.

In the Human Age, Millennials are both shaping and being shaped by the world of work. They are redefining the employer-employee relationship. By 2020, Millennials will make up over a third of the global workforce (35%).

Millennials are surprisingly upbeat about their careers. Two-thirds are optimistic about their immediate job prospects. Sixty-two percent are confident that if they lost their main source of income tomorrow they could find equally good or better work within three months. Continue reading “New Insights on Working Millennials, by the World’s Workforce Experts” »

The Croatian Recipe

March 30, 2016 | David Lyndon

During the last quarter of 2015 Reputation Leaders worked with the Croatian Tourist Board and Grayling PR company to discover holiday maker's views on themselves, and on Croatia as a holiday destination.

The study of 11,000 holiday makers across 1 different countries identified seven vacationer types, based on their ideal vacation recipe. What distinguishes these vacationers from one another was how they viewed themselves, and their travel priorities. Continue reading “The Croatian Recipe” »

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