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19 Aug

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Stakeholder insights foundational to building reputation

August 19, 2014 | By |

“I worked with Laurence on corporate reputation research and measurement at PepsiCo and at Toyota North America.  In both companies, research based insights were foundational to building reputation by understanding how to engage the stakeholder audiences on the important issues that mattered most to them, and not just on our company’s own agenda.”

Julie Hamp,
Chief Communications Officer,
Toyota Motor North America