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Provide insight to action

Any research firm can provide data, But today, delivering data isn’t enough. You need insights that inform decisions.

Rapid Response

We routinely conduct projects with global perspective. This gives our clients the ability to quickly hear the voices of consumers, opinion leaders, and media across time zones and continents. And our timelines are built to deliver in days. Not months. We pride ourselves on our rapid turnaround times that answer the corporate need for speed.

Actionable Data

Today’s leaders are drowning in data, itching for insight, and starving for strategy. But data-driven strategy based on faulty data can be worse than no data at all. To ensure that our clients receive the most projectable, accurate, and actionable data possible, our researchers and project directors adhere to strict methodological guidelines and a rigorous design, selection, and administration control process.

Evidence-based communications

We see measurement as an integral part of the communications cycle. That’s why we test and measure every program with your overall goals and objectives in mind. Through up-front analysis and ongoing dialogue, we create a truly customized approach to demonstrate return on communications.

Custom market research

Our Market Research division provides a variety of quantitative and qualitative research services, including proprietary research products and techniques designed to meet diverse client needs. We have extensive experience in conducting complex global studies, and advanced qualitative research techniques, including ethnographic research.

Media and conversion analytics

 

How is your company positioned against the competition? Are you visible within key media trends? And what can you do to stay ahead?

 

We provide competitive media intelligence, secondary research, analysis, and strategic counsel to clients spanning all vertical markets. Combining advanced custom technology with proprietary methodologies, we deliver actionable data aligned with your goals, from which tactical and strategic communications plans can be designed and measured. So, whether you need to evaluate your return on marketing investments or prioritize the focus of your PR, marketing, or communications efforts, we can provide you with the insight to make smarter business decisions.

 

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