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David Lyndon

20 Mar

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PR in the dock

March 20, 2015 | By |

Nearly 70 per cent of the general public does not trust the industry

Reputation Leaders, in an exclusive study for PRWeek, clearly showed the lack of trust that the general public has for PR and PR professionals. The results sparked a number of comments from PR practitioners; some defending their industry, others admitting that there is a problem. 

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13 Mar

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Holiday Shopper Typology

March 13, 2015 | By |

In 2014 Reputation Leaders helped PayPal prepare for Christmas in 5 different countries. Interviewing more than 6000 people across Europe we created profiles of holiday shoppers, identifying their stress points and joyful moments we identified the most prevalent shopper types in each market.

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11 Mar

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Competency Management Study

March 11, 2015 | By |

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24 Nov

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Identifying the bitcoin potential

November 24, 2014 | By |

A study undertaken by Reputation Leaders and published by the Digital Currency Council has kickstarted the bitcoin barometer (#BitcoinBarameter). The study highlighted the impressive awareness that bitcoin had built for itself, but underlined the need for better communication as the digital currency seeks to build a better reputation.

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19 Aug

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Stakeholder insights foundational to building reputation

August 19, 2014 | By |

“I worked with Laurence on corporate reputation research and measurement at PepsiCo and at Toyota North America.  In both companies, research based insights were foundational to building reputation by understanding how to engage the stakeholder audiences on the important issues that mattered most to them, and not just on our company’s own agenda.”

Julie Hamp,
Chief Communications Officer,
Toyota Motor North America

15 Jul

By

Helping PayPal Fuel The People Powered Economy

July 15, 2014 | By |

Research conducted for PayPal highlighted the desires of everyday people in 15 countries to find easier and simpler ways to pay, sell and send their money around the world. Key differences in online shopping security, time wasting aggravations and mobile payment acceptance were notable across different nations Read More

11 Jul

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Engaging Stakeholders

July 11, 2014 | By |

An elite membership forum offering timely seminars on public policy wanted to know how to improve their member’s experience. Reputation Leaders engaged current and former members to reveal opportunities to improve membership value and event experiences.  Read More