Holiday Shopper Typology
March 13, 2015 | By David Lyndon |
In 2014 Reputation Leaders helped PayPal prepare for Christmas in 5 different countries. Interviewing more than 6000 people across Europe we created profiles of holiday shoppers, identifying their stress points and joyful moments we identified the most prevalent shopper types in each market.
Using this research PayPal was able to produce the following typologies, and reach their audience in the right place in the way at the right time.
Which country are you in, and what type of holiday shopper are you?
Click to see Germany's holiday shopper typologies
Click to see Sweden's holiday shopper typologies
Click to see Italy's holiday shopper typologies
Click to see Spain's holiday shopper typologies