Build and protect your reputation: a presentation for the Royal Society for the encouragement of Arts, Manufactures and Commerce
October 15, 2015 | By David Lyndon |
In a world of fragile trust, how do organisations build enviable reputations that protect their license to operate and turn a positive reputation into commercial success?
Laurence Evans, CEO of Reputation Leaders outlined to RSA Southeast a reputation building process that any organisation should follow, starting with credible actions and straight talking.
The Strategic Importance of Reputation
Hardly a day goes by without another corporate or political scandal that damages reputations and destroys trust.
As Warren Buffet told his own Berkshire Hathaway managers “We can afford to lose money – even a lot of money. But we can’t afford to lose reputation – even a shred of reputation”