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17 Jul


Norton Wi-Fi Report

July 17, 2017 | By |


Consumers are putting their personal information at risk using public Wi-Fi.

Many people are aware of the risks of public Wi-Fi, but are not necessarily changing their behaviours and may be unknowingly placing their personal information at risk.

  • 60% of consumers globally feel their personal information is safe when using public Wi-Fi, yet over half can’t tell the difference between a secure or unsecure public Wi-Fi network.
  • A quarter of consumers globally have accessed a Wi-Fi network without the network owner’s permission; 8 percent guessed or hacked the password for access.
  • Consumers are unable to resist a strong, free Wi-Fi network and access to one can be deciding factor when choosing a hotel, place to eat or even which airline to fly
  • One in six consumers globally admit to having used public Wi-Fi to watch adult content – many even doing so in the workplace

These findings were revealed in the 2017 Norton Wi-Fi Risk Report, a global omnibus survey of more than 15,000 consumers in 15 countries, conducted by Reputation Leaders. It explored consumer perceptions, practices and knowledge about the safety of public Wi-Fi connections. The research was commissioned by Symantec Corporation (NASDAQ: SYMC) which is the world’s leading cyber security company, helping organizations, governments and people secure their most important data wherever it lives.

Read more about the study here.

“There is a deep divide between what people think is safe when it comes to using public Wi-Fi versus the reality. What someone thinks is private on their personal device can easily be accessed by cybercriminals through unsecure Wi-Fi Networks or even apps with privacy vulnerabilities.”

Fran Rosch Executive Vice President, Consumer Business Unit, Symantec Norton

Wi-Fi Risk Report Methodology

The Norton Wi-Fi Risk Report is an online survey of 15,532 adults ages 18+ who use Wi-Fi across 15 countries, commissioned by Norton by Symantec and produced by research firm Reputation Leaders through international online panel company Research Now. The margin of error for the total sample is 0.8 percent at a 95 percent confidence level. The U.S. sample reflects input from 1,002 U.S. adults ages 18+ who use Wi-Fi. The margin of error is 3.1 percent for the total U.S. sample. Data was collected from May 18th to June 5th, 2017 by Research Now 

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