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19 Nov


Reputation Leaders Tapped to Join Purpose Collaborative

November 19, 2015 | By |

Reputation Leaders Tapped to Join Purpose Collaborative

 A new expert collective to address organizational purpose strategy and programming

 19 November, 2015 – Reputation Leaders announced today it is a founding colleague of The Purpose Collaborative, a growing collective of the foremost purpose-oriented agencies and consultants formed by Carol Cone, a purpose pioneer.

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 “Purpose” – an organization’s aspirational reason for being, beyond profits – has in recent years evolved from its earlier roots (cause marketing, corporate social responsibility, sustainability, etc.) to become a galvanizing force for organizational and brand strategy to acheive both commercial success and societal impact.  Research ( indicates that purpose-driven companies return almost 400% greater value than their peers; 84% of millennials rank purpose supreme in evaluating job satisfaction; and 92% of people want to do business with companies that share their values.

Reputation Leaders joins The Purpose Collaborative as one of 21 agencies, boutiques, and subject matter experts with significant experience in, and an authentic commitment to, purpose.  End to end purpose services include the discovery and definition of an organization/brand’s purpose, culture building, employee and customer engagement, sustainable sourcing and innovation, social issue identification and partnerships, storytelling and marketing communications, digital activation, and program analytics.

 “It is with great pleasure that we join Carol Cone and the Purpose Collaborative. This is one more way in which we can provide topical, high profile thought leadership that helps to differentiate brands. We are excited to bring the thinking and insights that led to Dove’s “Real Beauty” and Persil’s “Dirt is Good” campaigns into partnership with Carol Cone ON PURPOSE.” – Laurence Evans, CEO at Reputation Leaders

 Carol Cone, founded and led the highly regarded Boston agency Cone Communications from 1980 through 2010, and most recently was the Global Chair, Business + Social Purpose at Edelman. She created The Purpose Collaborative as part of her new consultancy, Carol Cone ON PURPOSE, because she felt that a new and nimbler model was needed. 

 “The world has changed,” said Cone. “Attitudes have changed, the economy has changed, the climate has changed. Everything is now so interconnected and radically transparent that the power has shifted to the people, and they are demanding that businesses use their resources to help solve some of the big societal problems, not just their own operational ones. The depth of The Purpose Collaborative enables us to go further than traditional agencies to build purpose into the fabric and core business strategy of client organizations.”

 Reputation Leaders is a global thought leadership consultancy that delivers compelling research that causes people to think about brands differently.  Through data driven insights and proven processes they help companies with brand positioning and create credible thought leadership using global primary and secondary research.

 Reputation Leaders Media Contact:

Laurence Evans

+44 (0)7808 079 994

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