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Who we are

laurence evans

Laurence Evans
CEO Reputation Leaders

Laurence Evans is CEO of the strategic consultancy; Reputation Leaders Ltd, specializing in helping companies build reputation, create thought leadership and engage in social purpose that builds brand value.  Based in London, he works internationally.



Laurence works with C-suite executives and heads of corporate communications to inform reputation building strategies for clients such as Unilever, Toyota, PepsiCo, Visa, Astra-Zeneca, Prudential and Chobani.

He has been senior counsel on award winning thought leadership such as the Edelman Trust Barometer, Dove Real Beauty, BDO Global Ambition study, Norton Cybercrime Report, ManpowerGroup Women in Leadership.

Laurence as President, StrategyOne, led a fourfold growth in the firm from 2006 to 2011 to become a Honomichl Top 50 research company with $16 million in worldwide billings, 9 global offices and 80 employees.       StrategyOne, now named Edelman Intelligence is the market research firm of Edelman, the world’s largest PR firm.

While at StrategyOne, he was senior counsel on Edelman’s Trust Barometer, a global study on trust across 27 countries.  His insights on corporate trust have been published in FT, Economist and AdAge. He was named one of 2015 Top Thought Leaders in Trust by Trust Around the World. He has been a guest speaker at OECD.

Laurence was an international General Manager for 19 years at Caltex Corporation, owned by Chevron.  In his role as GM of Strategic Asset Management, he managed a $ 1.6 billion portfolio of marketing assets and a team of 90 across 9 countries, including Southern Africa.

Laurence is a Fellow of The RSA.  He is a founding member of the Strategic Management Forum. He holds a MBA from the London Business School and a BE Chem. (Hons) from the University of Canterbury ,New Zealand. 



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david lyndon

David Lyndon
Senior Analyst

David Lyndon works for Reputation Leaders to capture and synthesize actionable insights from multiple data sources to drive decision making for brands and organisations. Based in the Middle East, he works internationally.


Before joining Reputation Leaders David worked as an educator at Fatih Sultan Mehmet Vakif University. In this teaching role, he used powerful storytelling methods to communicate complex data and ideas through text, images, media and kinetic learning. David brings years of project management experience with Evergreen Investments, now Wells Fargo Advantage Funds, where he worked with the project management team as a data and reporting specialist.

It was here that he managed teams of up to 20 people through diverse customer facing projects. These projects emphasized constant evaluation of decisions affecting stakeholders based on raw data and subsequent analysis. David holds a Bachelor of Software Engineering (Hons) from the University of the West of England in Bristol.



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